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Promoting Charity at For-Profits
Trends
Market Charity
Philanthropy may no longer be an option but a requirement in retail. Learn how to market nonprofit initiatives.
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Marketing in a Virtual World
Technology
Market in a Virtual World
Don’t jump into a new market without getting to understand it first. Learn what it takes to be successful in the virtual world.
Use Real People or Celebrities in Your Advertising Campaign?
Trends
Real Folks or Celebrities?
Will celebrities or real people have more success in your advertising campaigns? Here’s what you should know to make the right decision.
Job & Industry Profiles
Women in Marketing
Professional women, especially those with an MBA, are drawn to the field in large numbers. The reasons are many but the best way to the top remains the same.
 
Job & Industry Profiles
Multicultural Niche
If you know marketing and you can connect -- really connect -- with other cultures, consider multicultural marketing.
Trends
Ethics in Marketing
Taking the high road is not always the easiest path to take, but when it comes to career advancement, experts say it pays off.
 
More On the Job
In the Spotlight
Desperately Seeks Balance
How do you manage all life’s changes -- and the accompanying pressures -- while keeping your career moving? By finding balance.
 
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